Published Aug 12, 2022
NIL Evaluations / Social Media Followings for the WeAre23 Class
EJ Daniels  •  Happy Valley Insider
Recruiting Analyst

The landscape of college football has changed forever, with the proliferation of Name Image and Likeness aka N.I.L. Understanding these athletes' potential value is an essential part of the recruiting process in today's world, we here at Nittany Nation have decided to put together a quick chart showing each committed prospects followings on social media and a rough estimate of what their value is with Name, Image and Likeness.

Each recruit's value is based on their social media followings as a lot of third-party businesses can now leverage prospects' social media following as a creative marketing tool. This is just a rough estimate, as propsects can obviosuly earn more or less depending on what businesses are willing pay.

Understanding where Penn State stacks up with their current recruiting class will help us understand how much the business community in/around the school. Will have to generate to stay competitive when recruiting top prospects.

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SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

3,900 followers

10,400 followers

13,500 followers

POTENTIAL VALUE....

$133,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

3,400 followers

6,000 followers

2,700 followers

POTENTIAL VALUE....

$119,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

5,200 followers

5,300 followers

770 followers

POTENTIAL VALUE....

$120,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

5,200 followers

3,700 followers

350 followers

POTENTIAL VALUE....

$192,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

1,100 followers

7,000 followers

10 followers

POTENTIAL VALUE....

$25,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

3,900 followers

5,400 followers

TIKTOK

N/A

POTENTIAL VALUE....

$25,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

2,400 followers

4,400 followers

1,100 followers

POTENTIAL VALUE....

$24,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

2,200 followers

2,800 followers

260 followers

POTENTIAL VALUE....

$139,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

2,300 followers

2,200 followers

1,800 followers

POTENTIAL VALUE....

$20,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

2,200 followers

3,200 followers

5 followers

POTENTIAL VALUE....

$20,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

1,600 followers

2,700 followers

100 followers

POTENTIAL VALUE....

$20,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

800 followers

1,200 followers

TIKTOK

N/A

POTENTIAL VALUE....

$12,500

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

1,200 followers

860 followers

TIKTOK

N/A

POTENTIAL VALUE....

$6,000

SOCIAL MEDIA FOLLOWINGS
SOCIAL MEDIA OUTLETNUMBERS OF FOLLOWERS

1,300 followers

1,400 followers

N/A

POTENTIAL VALUE....

$6,100